Top Media and Influencer Targeting Software
Media and influencer targeting software serves as a vital tool in the realm of public relations, aiding companies in pinpointing and engaging with traditional media figures, social media influencers, and bloggers who wield influence within their respective industries. The primary objective of such software is to facilitate the identification and connection with individuals whose audiences align with the interests of a company's products or messaging. This software equips companies with either a curated database of pertinent influencers or tools to unearth prominent voices within specific domains of expertise. By leveraging this technology, companies can identify market experts poised to amplify their content or generate new content relevant to their brand. Moreover, media and influencer targeting software complements media monitoring tools, offering insights into how media professionals perceive a brand's presence. It shares common ground with press release distribution software, which facilitates the direct dissemination of press releases to media contacts and relevant online platforms.
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Meltwater
meltwater.com
Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As the only all-in-one solution for PR and social media, more than 30,000 companies use Meltwater’s me...
Skeepers
octoly.com
The Leading Influencer Marketing Platform Octoly helps brands increase their visibility, build trust and boost sales by connecting vetted micro-influencers and consumers at scale. Brands leverage our curated community to create social media posts and eCommerce reviews in exchange for a gifted produ...
Critical Mention
criticalmention.com
The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive Earned Media Suite. 24/7/365 customer...
BuzzSumo
buzzsumo.com
Find the content that performs best. Collaborate with the influencers who matter. Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers. BuzzSumo powers the strategies of 500k+ marketers, with content marketing data on 8b arti...
BuzzStream
buzzstream.com
BuzzStream is web-based software that helps the world’s best marketers promote their products, services and content to build links, buzz, and brands.
Cision
cision.com
Cision Ltd. is a public relations and earned media software company and services provider. The company is incorporated in the Cayman Islands and headquartered in Chicago, Illinois; with clients worldwide. The company went public via reverse merger in June 2017. In addition to its web-based PR and ea...
Agility PR Solutions
agilitypr.com
Agility PR Solutions (formerly MediaMiser ) is a provider of media monitoring and analysis software and professional services for public relations and marketing professionals. Agility PR Solutions uses proprietary technology to monitor, aggregate, analyze and share content from more than 200,000 sou...
Prezly
prezly.com
Prezly is an all-in-one storytelling tool for modern in-house PR teams and agencies. With Prezly, you can save time on juggling multiple outdated tools like Word docs, plain text email with heavy attachments, and Excel spreadsheets that keep getting longer. Publish press releases on branded newsroom...
Sourcery
sourcery.ai
Reach More Customers. Earn Quality Backlinks. Stop wondering how to get free publicity. Our software helps you earn quality backlinks yourself. So easy, it’s like magic. » Increase Brand Awareness » More Inbound Traffic & Leads » Strategy & Coaching for Pitching HARO
MediaHQ
mediahq.com
MediaHQ will transform your media relations. In one place you can build media lists, distribute press releases, pitch your story and read press release reports. It makes sharing your news instant and hassle free.
JustReachOut
justreachout.io
PR software and guidance to get the exposure you need to grow your business. Reach out knowing a journalist is a good fit for your story. Our software allows you to find the most relevant journalists, publications, press opportunities, podcasts and broken links so you can pitch with confidence. Our ...
Muck Rack
muckrack.com
Muck Rack helps organizations build trust, tell stories and show the value of earned media. We do this through PR management software that combines media database, pitching, monitoring and reporting to generate press coverage, protect brand reputation and boost PR performance and collaboration. We w...
Storiad
storiad.com
Storiad helps authors plan, deploy, & manage a digital book promotion campaigns to reach the right book audience to raise book awareness & increase book sales.
PeakMetrics
peakmetrics.com
Automatically collect and report media coverage. PeakMetrics extracts insights and creates actionable data from millions of unstructured, cross-channel media datasets in real-time.
IGLeads.io
igleads.io
Discover new business opportunities and reach every buyer on earth with Google's public database at your fingertips. Target potential clients using hashtags and keywords, and close more deals
Roxhill Media
roxhillmedia.com
Roxhill is the leading real-time media intelligence platform. Combining Alex Northcott's team of seasoned PR & industry professionals with innovative technology, Roxhill provides the media analys... Show More s and insight you need in today's fast moving marketplace.
Heepsy
heepsy.com
Heepsy is an influencer marketing platform designed for brands and agencies. Get access to millions of influencers from around the globe, plus the tools you need to find the right one for your social media campaigns. Find influencers on Instagram, YouTube and TikTok. Filter your search by location, ...
Postaga
postaga.com
Postaga is a free all-in-one link building outreach platform that helps you build links and get traffic to your website with ease. With its AI-assisted tools, Postaga does it all, from analyzing your content to finding outreach opportunities to finding contacts to creating and sending email outreach...
Telum Media
telummedia.com
Telum Media is a comprehensive media contacts platform that creates connections between the PR and media industries across Asia Pacific.
The Shelf
theshelf.com
The Shelf is a site that helps freelance bloggers and social influencers connect with brands that want to collaborate.
PressPitch.io
presspitch.io
PressPitch.io is a community-driven public relations (PR) software. We bring together journalists, SMEs and startups to connect and collaborate directly. It provides a DIY solution to small businesses to accelerate their media presence and help journalists conduct quick interviews and surveys on the...
PodSeeker
podseeker.co
Podseeker is a podcast media database for PR and marketing professionals. We help our users navigate the “new media” landscape and provide the tools to help them get booked on podcasts as a guest.
OnePitch
onepitch.co
Take the guesswork out of your earned media strategy. OnePitch's matching technology delivers a precise media list for every pitch, making it easier for your team to drive interest, secure placements, and increase brand affinity. Deliver results faster with OnePitch.
NinjaOutreach
ninjaoutreach.com
With over 130M profiles in our database from Instagram, TikTok, YouTube and Blogger websites NinjaOutreach is a top blogger and Influencer Marketing outreach software for online brands, digital marketers and small businesses interested in growing their presence online. Ninja offers a complete suite ...
Wizikey
wizikey.com
What is Wizikey? Wizikey is a media monitoring and PR software. It helps companies with media monitoring across different media along with trends, and insights on competitive intelligence and press release distribution across the world. It also helps PR professionals find the right set of reporters,...
Anewstip
anewstip.com
Anewstip is a one-stop PR platform that helps entrepreneurs, PR professionals and marketers search for relevant media contacts (journalists, editors, bloggers, influencers, etc.), build media lists, send personalized pitches or bulk press releases, and monitoring online and twitter mentions. 1) emai...
Propel PRM
propelmypr.com
Propel PRM is reimagining earned media with its Public Relations Management technology. The PRM platform enables marketing and communication professionals to discover the right media to pitch their stories to, manage media relationships and campaigns, monitor coverage and share of voice of their bra...
Prowly
prowly.com
Prowly is an all-in-one workflow automation solution for PR professionals where companies of all sizes can manage media relations more effectively by saving time on routine tasks. Prowly supports users in storytelling, finding the right media contacts and organizing them in a PR CRM, creating aesthe...
Newswire
newswire.com
Newswire is a media technology company that provides its clients with press release distribution services that help build brand awareness, earn media mentions, increase online visibility, improve search engine optimization performance, generate sales, and more. In addition to press release distribut...
Onclusive
onclusive.com
Onclusive is a global partner for PR and Communications success. Working with thousands of organizations globally, we understand the pressures you face. Like building a strong brand and reputation. Being your organization’s eyes, ears and conscience. Supporting the C-suite, the wider business and it...
Notified
notified.com
Notified Event Cloud delivers the world’s most comprehensive end-to-end event technology and related services to power the creation and management of events. Manage the entire lifecycle of your events, no matter the location, format, size or length - from single sessions to always-on experiences. No...
Tagger Media
taggermedia.com
Tagger by Sprout Social has revolutionized the social media marketing industry for some of today’s biggest brands and agencies, including Omnicom, Havas Media, Ralph Lauren, Ketchum, Social Chain, Spindrift, Takumi, Valvoline, and Dolce & Gabbana. The data-driven social intelligence platform allows ...
PressRush
pressrush.com
PressRush is a journalist search engine that continuously monitors media outlets and updates reporter profiles as they publish new stories.
Mynewdesk
mynewsdesk.com
Founded in 2003, Mynewsdesk offers a modern digital PR solution for businesses to engage with journalists, influencers, customers and other important stakeholders. The all-in-one PR platform makes it easy to create and distribute news and content, monitor what's being said in the industry and the me...