Top Marketing Analytics Software
Marketing analytics software comprises tools and processes that empower organizations to assess and oversee their marketing initiatives by measuring performance. In essence, these solutions streamline and enhance a business's marketing strategies and activities. By leveraging marketing analytics software, businesses can elevate their return on investment (ROI) through the identification of effective marketing methods, allowing for adjustments in campaigns to maximize conversions and sales. This type of software considers marketing efforts across diverse channels and target audiences, spanning email marketing, social media, digital advertising, and web analytics. Typically available as a standalone solution, marketing analytics software integrates campaign data through connections with a company's marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, some all-in-one marketing platforms, like certain marketing automation products, come equipped with built-in reporting features.
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Hubspot
hubspot.com
HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better. Get started with free tools, and upgrade as you grow. With Marketing Hub, all your marketing tools and data are on one easy-to-use,...
Salesforce
salesforce.com
Salesforce.com, inc. is an American cloud-based software company headquartered in San Francisco, California. It provides (CRM) customer relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and ap...
Mailchimp
mailchimp.com
Mailchimp is an American marketing automation platform and email marketing service. The platform is the trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date. "Mailchimp, named after their ...
Microsoft Dynamics 365
microsoft.com
Learn how to be more agile with Dynamics 365, the only portfolio of intelligent business applications that empowers everyone to adapt and innovate.
SEMrush
semrush.com
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for com...
Klaviyo
klaviyo.com
Klaviyo powers smarter digital relationships with an intelligent marketing automation platform that is fueled by all of your customer and designed from day one for scale. Built on a flexible, real-time database that centralizes all your customer data — from your entire tech stack, for any length of ...
Looker
looker.com
Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—...
CallRail
callrail.com
CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketing analytics and business communications solutions deliver real-time insights that help our customer...
Constant Contact
constantcontact.com
Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York. The company was founded in 1995 and was later sold to Endurance International in 2015.
Nielsen
nielsen.com
The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for North America are located in Chicago.
Zoho Marketing Automation
zoho.com
Marketing automation software for faster business growth. Zoho MarketingHub is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.
Funnel
funnel.io
Funnel is the leading marketing data hub designed to help marketing teams own their performance. Funnel takes care of the boring stuff and heavy lifting, so you can focus on the juicy bits: discovering how your marketing can improve. With Funnel you can connect data from any marketing platform, stor...
Whatagraph
whatagraph.com
Marketers have multiple marketing sources, hundreds of running campaigns, and clients or stakeholders to manage and report to. It's a struggle to connect all the data, process it, discover insights, and demonstrate their ROI. Whatagraph is an intuitive all-in-one marketing data platform that easily ...
Databox
databox.com
Databox is an easy-to-use business analytics platform for growing businesses. It lets you easily centralize your data so you can view your entire company's health in one place. Then it helps you use your data to make better decisions and improve your company's performance. We took all the powerful a...
AgencyAnalytics
agencyanalytics.com
AgencyAnalytics is the only reporting platform designed specifically for marketing agencies. The easy-to-use platform saves you time, improves reporting processes, and impresses your clients with insightful reports and live, customizable marketing dashboards that showcase your full marketing impact....
Geckoboard
geckoboard.com
Geckoboard is a hassle-free tool for building and sharing real-time business dashboards. Designed to help team leads surface live data for their team and across their organization, Geckoboard integrates directly with over 80 different tools and services to help you pull in your data and get a profes...
Factors.AI
factors.ai
Factors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue. Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console...
Reportei
reportei.com
Create Social Media and Digital Marketing Reports and Dashboards in just 3 seconds. See all your main indicators from Instagram, Facebook, Meta Ads, YouTube, TikTok, LinkedIn, Google Analytics, Google Ads, Mailchimp, Hotmart, RD Station, Active Campaign, PhoneTrack, Search Console, Google My Busine...
HoneyStack
hockeystack.com
HockeyStack is the leading analytics & attribution platform for B2B. HockeyStack connects with all your platforms, cleans your data, and allows you to measure what's driving pipeline and visualize buyer journeys. End-to-End SaaS Analytics. HockeyStack is a SaaS analytics tool that unifies marketing,...
SALESmanago
salesmanago.com
SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global bran...
Supermetrics
supermetrics.com
All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 100+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. With Supermetrics, businesses can aggregate siloed data from marketing and sales platfor...
Magnetiq
magnetiq.io
Magnetiq - the world's best launch management software. Manage contacts, events, fashion shows, email campaigns, digital showrooms, online newsrooms.
Otterfish
otterfish.com
Otterfish is the easiest way to create and run Facebook Ads and Instagram Ads. We have built it especially for SMEs that struggle to find time or skills for Digital Marketing, Otterfish makes it so easy anyone in your team can run high performing Ads! The software offers features such as ad creation...
Vaizle
vaizle.com
Vaizle is a marketing analytics suite designed to empower marketing managers and marketing agencies. It helps companies visualize complex marketing analytics data and make data-driven, informed decisions. The suite offers a set of features for social media and ad analytics that make the day-to-day l...
DashThis
dashthis.com
If you're looking for a digital marketing reporting tool with JUST the features you need, and no complicated "extra" stuff, DashThis is for you! We integrate with over 30+ data sources, and for everything else, there's our nifty CSV File Manager that helps you add any other data you might want to ha...
CallTrackingMetrics
calltrackingmetrics.com
CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to make data-driven advertising decisions. CTM integrates with core tools mar...
Terminus
terminusplatform.com
The old way of doing things isn’t working anymore. And, you can’t afford to fall behind. B2B strategies have evolved and the rules to the game have changed. You need the platform, the experts and the tactical playbooks to get you where your business needs to be, especially with the increased pressur...
Oviond
oviond.com
Digital Marketing dashboards & reporting your clients will love in under 5 minutes. Showcase your marketing agency's value while optimizing client ROI with automated, fully customizable cross channel digital marketing dashboards and reports.
Woopra
woopra.com
Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports ...
MoEngage
moengage.com
MoEngage is an insights-led customer engagement platform trusted by over 1,200 global consumer brands such as Ally Financial, McAfee, 7-Eleven, Samsung, Flipkart, Domino’s, Nestle, Deutsche Telekom, Airtel, and more. Digital-first and Enterprise brands from 35+ countries use MoEngage to power digita...
Mandala AI.
mandalasystem.com
Mandala Analytics is an accessible online listening and monitoring tool designed to provide valuable and actionable insights for businesses of all kinds and sizes. The system constantly monitors millions of channels daily and captures billions of mentions from all continents and languages by using a...
EasyInsights
easyinsights.ai
Combine Ad costs & clicks, app analytics, website conversions and CRM data to get the complete picture of your marketing performance. Laser focus on revenue generation and profitability by automating tedious data transformation tasks to generate insights. Automate your data push to any BI tool, just...
Metrics Watch
metricswatch.com
Email-based marketing reporting tool. Analytics, SEO, PPC, SEM, or social media reports & dashboards sent via email to your clients. And it's NOT a PDF or a link!
Marketing Evolution
marketingevolution.com
We empower marketers to take action. Marketing Evolution helps you integrate and centralize all of your marketing programs, enabling you to track your cross-channel marketing investments from upper funnel awareness to lower funnel conversions, understand incremental media effectiveness, and track yo...
ROI Hunter
roihunter.com
ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (...
GAannotations
gaannotations.com
Automate your Google Analytics Annotations with GAannotations and add the missing pieces to the puzzle with manual annotations or upload bulk annotations via API, CSV, and Automations. Annotations for GA4 and Universal Analytics supported!
Dataslayer
dataslayer.ai
DIGITAL MARKETING REPORTING MADE EASY. Import all your Digital MK data into Google Sheets, Data Studio, Business Intelligence platforms (Power BI, Tableau, Qlik, JSON) and BigQuery in seconds. The best Supermetrics alternative.
Sprinklr
sprinklr.com
Sprinklr Service is a cloud-native unified customer service platform powered by AI that enables seamless customer & agent experience across 30+ digital, social and voice channels, and delivers real-time actionable & scalable insights – eliminating the need for any other point solution. Sprinklr Serv...
CleverTap
clevertap.com
CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California. Founded in May 2013, it provides mobile app analytics and user engagement products to more than 8,000 including Sony, Vodafone, Carousell, DC Comics, Go-Jek, BookMyShow, a...
Attribution
attributionapp.com
Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Con...
Ascent360
ascent360.com
Ascent360 is a Data Driven Marketing Automation Platform that gives you a 360-degree view of your customers and enables you to accelerate your sales and maximize customer retention through cleansed data, segmented audiences and personalized, automated campaigns. It's never been easier to turn your c...
ProQuo AI
proquoai.com
ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s ...
Lexer
lexer.io
The Lexer Customer Data and Experience Platform (CDXP) serves as your all-in-one hub for insight-driven marketing, sales, and customer service. With an enriched single customer view, maintained in real-time and accessible across all platforms, you can genuinely understand and engage customers to dri...
EcoSend
gosquared.com
The world's first sustainable email marketing platform. Switch from MailChimp to send better email camaigns, grow your audience, and restore the planet.
Nugit
nugit.co
Nugit is an automated Data Storytelling Platform, going beyond a dashboard, helping to enable people to sift through overwhelming and complex data to find the insights and opportunities within. Nugit is able to provide these insights through data storytelling at scale, so it's immediately able to be...
Solitics
solitics.com
Solitics is an innovative customer engagement platform specializing in Visitor activation, Customer engagement and state-of-the-art Aanalytics suite. The platform enables B2C brands to automate, personalize and fully manage their customer life cycle, implementing most ambitious vision and driving gr...
Arena Calibrate
calibrate.thearena.ai
Arena Calibrate provides comprehensive cross-platform reporting software paired with expert white-glove data & Business Intelligence support. We help businesses, marketing teams, and agencies reach the full insight potential of their Advertising, Sales, Email, CRM, Web, and Analytics data. The solut...
WebEngage
webengage.com
WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEn...
Mouseflow
mouseflow.com
Mouseflow is a behavior analytics tool used by more than 210.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, you can: • Find out what happens between your visitors' clicks by watching video recordings of their sessions. • Bui...
Act-On
act-on.com
Act-On Software provides solutions that empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher custom...
Keen
keen.io
Keen.io is the complete event data management solution. Our platform can handle all aspects of your event data management, from collection to application. Stream, store, query, and present your data all in one place and get a competitive advantage over the competition. Keen allows you to get a true ...
SuprSend
suprsend.com
SuprSend is a powerful notification infrastructure that streamlines your product notifications with an API-first approach. Create and deliver transactional, crons, and engagement notifications on multiple channels with a single notification API. What you get with SuprSend? - Multi-tenant support for...
Growth Channel
growthchannel.com
Growth Channel generates personalized growth marketing plans with clear personas, funnels, and data-driven growth strategies. Powered by GPT-3 technology.
Ruler Analytics
ruleranalytics.com
Ruler Analytics is a marketing measurement and attribution platform that connects siloed marketing, sales, revenue and customer data to: - Provide a full funnel view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword level - Create multi-touch attributi...
Vertify
vertify.com
Grounded by the philosophy that all three key revenue teams—sales, marketing, and customer success—should be aligned by process and technology, Vertify provides business automation software that easily syncs, cleans, and curates customer data within existing revenue tech stacks. - Identify bottlenec...
Octane11
octane11.com
Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performan...
xiQ
xiqinc.com
xiQ’s Personality-driven Sales and Marketing Platform™ combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. Our award-winning, proprietary AI platform delivers personality insights, comprehensive account intelligence, ...
Improvado
improvado.io
Improvado is an enterprise-oriented marketing analytics platform that helps businesses at every stage of the marketing data journey, from collecting to translating it into business-ready insights. Automatically gather data from 500+ marketing and sales-specific sources (CRMs, paid ads, social media,...
Pathmatics
pathmatics.com
Pathmatics advertiser database and digital marketing intelligence platform bring transparency to your competitor's digital ad strategies.